★   Celebrating animals who serve. Celebrating the difference they make.
CoverPets Working Heroes

Celebrating animals with purpose.

Some animals do more than share our lives. They guide, protect, detect, search, comfort and support. CoverPets Working Heroes celebrates the training, partnerships and stories behind the animals who make a difference every day.

Celebrating animals who serve. Celebrating the bonds they build. Celebrating the difference they make.
Who can be a Working Hero?

Different roles. Shared purpose.

Working Heroes is designed for qualifying service and working animals at every stage of their journey.

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Guide & Assistance

Guide dogs, mobility assistance, medical-alert, hearing and other trained assistance animals.

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Police & Detection

K9s trained for detection, investigation, public safety and specialized operational work.

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Search & Rescue

Working animals trained to locate people in wilderness, disaster and other search environments.

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Therapy & Support

Animals providing comfort, reassurance and meaningful human connection.

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In Training

Future Working Heroes developing the skills, confidence and discipline their roles require.

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Retired Heroes

Recognizing animals who have completed their working careers and the impact they made along the way.

The story behind the work

We want to know more than their job title.

The strongest covers come from the details that make each Working Hero unique: what they do, what they have learned, who they work alongside, the moments that show why their work matters — and the personality that comes out when they are off duty.

01Their role and special skills
02Their training and journey
03The partnership behind the work
04The impact they make
05The personality behind the uniform
Complimentary for qualifying organizations

A meaningful way to recognize the animals who serve alongside you.

CoverPets Working Heroes covers are created at no charge for qualifying organizations and working-animal teams for approved non-commercial use.

Internal recognitionNewslettersPresentationsDisplaysCommunity awarenessOrganizational social media

Commercial resale, merchandise and other revenue-generating uses require separate approval.

How it works

Tell the story. We create the cover.

1

Tell us their story

Share their role, training, special skills, organization and what you would most like to celebrate.

2

Upload reference material

Provide clear photos plus any relevant patches, logos, uniforms, vehicles or other visual references.

3

We create their cover

CoverPets turns the submitted story into a custom magazine-style Working Heroes cover.

4

Review and use it

Your organization or handler reviews the cover before final delivery for approved use.

Working Heroes Partner Access

Submissions are available to approved partners.

To protect the complimentary Working Heroes program, story submissions are available to approved organizations, agencies and authorized contacts.

Already an approved partner?

Sign in with the account connected to your Working Heroes organization to access the protected submission form.

Partner Sign In

Interested in becoming a partner?

Organizations, agencies and authorized working-animal contacts can apply below. We review each request before granting submission access.

Apply to Become a Working Heroes Partner

Request organization access

Tell us about your organization, agency or working-animal program and the authorized contact who will submit stories.


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Working Heroes Forever

Honouring a Working Hero.

A life of service deserves to be remembered. Through CoverPets Forever, qualifying organizations may also request a complimentary memorial cover honouring a service or working animal who has passed.

Learn About Working Hero Tributes

Does the animal have to be a dog?

No. Working Heroes is intended for qualifying working and service animals regardless of species.

Do they need to be actively working?

No. Animals in training, active service, retirement and memorial tributes can all qualify.

Can we provide official branding references?

Yes. You can submit relevant logos, patches, uniforms, vehicles or other references for consideration.

Will CoverPets publish the cover publicly?

Only according to the permissions provided with the submission.

Independent initiative: CoverPets Working Heroes is an independent CoverPets initiative. Participation or inclusion of organizational references does not imply endorsement, sponsorship or affiliation unless specifically stated.